Lessons in the "IKEA" Category

A visit to Ikea…

Today, let’s talk about Ikea. It’s a place many of us like to visit when we want something for the home. Whether it’s a new kitchen, a new sofa, or some new bedroom furniture, Ikea sells it. They also sell many other things, like curtains, bedding, and household furniture. In fact, you name it and you’ll probably find it in Ikea.

The Swedish store has had a phenomenal success rate in Europe. Founded by Ingvar Kamprad in 1943 the store has transformed home furnishings. It has allowed people to have Swedish furnishings. One in ten Europeans now has an Ikea bed. Ikea’s catalogue is the world’s most distributed publication, surpassing the bible. The stores success has made Mr Kamprad into one of the world’s richest men.

Category: Lifestyle / Ikea / Shopping