Lessons in the "Research" Category

Modern women today

Modern women today see balancing their work and home lives as their biggest challenge in today’s world. They also see Nelson Mandela and Margaret Thatcher as their greatest role models. Almost two out of five women now see themselves as feminists. Nearly three out of four women would rather have a man, than a woman, as their boss.

Nearly half of women (46%) think a couple should live together before they marry. This figure rises to more than three quarters (77%) among women aged 18-24, but falls to nearly one in four (27%) among women aged 55 and over.

These figures come from research compiled for Stella magazine by YouGov, a research agency, which interviewed more than 1,000 women of all ages and backgrounds on everything from family values to their eating habits, and from their views on plastic surgery to those on sex and shopping.

Health and weight are clearly major issues for the modern woman. Four in five (80%) say losing their health is their greatest concern, followed by putting on weight (52%) and losing their job (24%).

Category: Lifestyle / Survey / Women